Your services page has a very specific job. It needs to take someone who’s landed on your website, already a little curious, but maybe a little unsure, and help them work out quickly whether you offer what they’re looking for. When it does that well, you are far more likely to get enquiries from people…
When someone lands on your homepage for the first time, they’re making a fast decision. Within a few seconds they’ve already formed an impression of whether your website is relevant to them, whether it feels trustworthy, and whether it’s worth staying. Most of the time, they’ve already decided before they’ve even read a single full…
Most about pages start the same way. A name, a title, a photo, and then several paragraphs about how passionate the business owner is about what they do. Sometimes there’s a list of qualifications. Often there’s a timeline of career highlights. Occasionally there’s a fun fact about loving coffee or owning a dog. None of…
Most small business owners think about their website copy in terms of what it says. The words that describe their services, explain their process, tell people how to get in touch. And that’s a fair way to think about it. But it’s only half the picture. Your website copy isn’t just communicating information. It’s doing…